What Are Social Media?

What Are Social Media?

Social media is like teen sex.Everyone wants to do it. Nobody knows how.When it’s finally done there is surprise it’s not better.AvinashKaushik, Analytics Evangelist, Google

Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”Wikipedia

“Social media are primarily Internet-based tools for sharing and discussing information among human beings.”Wikipedia

“A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn, Facebook, or My Space, social bookmarking sites like Del.icio.us, social news sites like Digg or Simpy, and other sites that are centered on user interaction.”Lazworld

“Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.”tvb.org

“Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.”Capilanou

“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”Anvil Media

“Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc).”Bottle PR

“Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.”Axel Schultze

Social media are tools that allow users to:

  • Connect to people with similar interests
  • Participate in online discussion and debate
  • Be the media! You get to be the…
    • Author
    • Photographer
    • Filmmaker
    • Storyteller

Social Profile – Forrester Research’s P.O.S.T. method

To help clients with this idea, many companies have adopted Forrester Research’s P.O.S.T. method to create a systematic approach to leveraging social technologies.

P.O.S.T. method:

P – People

• Assess customer’s social activities (see Social Technographics)
• Listen to current conversations about the industry and brand

O – Objectives

• Decide what to accomplish: Listen, Talk, Energize, Support, or Embrace
• Determine if you want to engage with current clients for higher client retention or bring in new customers

S – Strategy

• Plan for how relationships with customers will develop

T- Technology

• Decide which social technologies to use (wiki, forum, social networks, etc.)


About João Geraldes

Doutorado em Gestão, Estratégia e Posicionamento pela Universidad da Extremadura de Badajoz na área de Organização e Competitividade, Mestre em Gestão no Instituto Superior de Gestão e Licenciado em Organização e Gestão de Empresas no ISCTE. Atualmente é Coordenador da Licenciatura de Gestão do Instituto Piaget, Diretor Emérito do Instituto Superior de Ciências da Administração, Managing Partner da 2B-On | SOCIAL BUSINESS CONSULTING, CEO da TSG, BUSINESS & TECHNOLOGY CONSULTING, Partner da AKA People, Diretor da Pós Graduação de Gestão Hospitalar do Instituto Superior de Gestão. Leciona ainda na Ordem dos Farmacêuticos a Pós-Graduação de Marketing Digital e é docente também no Centro de Estudos Superiores da Indústria Farmacêutica em Marketing Digital, acumulando experiência lectiva desde 1990 (27 anos). É Presidente da Assembleia da OV-Associação Portuguesa de Profissionais de Vendas e Presidente da Direção da Associação de Proprietários de São Marcos desde 1995). É membro efetivo da Ordem dos Economistas com o nº 10723.
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