[K] Interactive Marketing Glossary
KEYWORD – specific word(s) entered into a search engine by the user that result(s) in a list of Web sites related to the key word. Keywords can be purchased by advertisers in order to embed ads linking to the advertiser’s site within search results see .Search Engine Marketing(SMM). A word or name used to distinguish a targeted message within a Short Code Service.
KEYWORD DENSITY – The ratio of keywords to non keywords within page content.
KILOBITS PER SECOND (Kbps ) – A commonly used unit of measurement for data transfer speed. Kilobit denotes thousands of bits. Higher data rates are expressed in Mbps (mega/millions bits per second) or in Gbps (giga/billions of bits per second).