[Y] Interactive Marketing Glossary
YIELD – the percentage of clicks vs. impressions on an ad within a specific page. Also called ad click rate.
YIELD MANAGEMENT- Yield and Revenue Management is the process of understanding, anticipating and influencing advertiser and consumer behavior in order to maximize profits through better selling, pricing, packaging and inventory management, while delivering value to advertisers and site users.
These definitions were compiled by the members of The Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB).