[Y] Interactive Marketing Glossary


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[Y] Interactive Marketing Glossary

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YIELD – the percentage of clicks vs. impressions on an ad within a specific page. Also called ad click rate.

YIELD MANAGEMENT- Yield and Revenue Management is the process of understanding, anticipating and influencing advertiser and consumer behavior in order to maximize profits through better selling, pricing, packaging and inventory management, while delivering value to advertisers and site users.

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These definitions were compiled by the members of The Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB).

About João Geraldes

Sales & Marketing Manager at Timestamp and University Lecturer. Chairman of the Meeting of O. V. – Portuguese Association of Sales Professionals, Member of the board of Economists number 10723.
This entry was posted in Interactive Marketing Glossary (Uk) and tagged . Bookmark the permalink.

One Response to [Y] Interactive Marketing Glossary

  1. Pingback: [P] Interactive Marketing Glossary | Geraldes's Blog

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