Who Uses TWITTER: Third Quarter 2010 in Portugal, Spain and USA


Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

The third quarter 2010 according to Google’s Ad Planner and Alexa.com services, about Twitter (twitter.com): Social networking and microblogging service utilising instant messaging, SMS or a web interface.

Twitter is the ninth most popular site in the world according to the three-month Alexa traffic rankings. It has a bounce rate of roughly 37% .
(i.e., 37% of visits consist of only one pageview).

Twitter’s daily visits have fallen off (-1.9%) for the last tree months, many Twitter users, don’t go to the Twitter site to use the tool, but rather use an application, like Bitter, MadTwitter, Power Twitter, Twitter Gadget by Google, Twitterlicious, hootsuite, TweetDeck, TwitterBar to interact on the Twitter. Thus the visit count would not be recorded as a site visit.


Twitter‘s visitors view an average of 6.2 unique pages per day. Visitors to the Twitter’s spend roughly eight minutes per visit to the site and 44 seconds per pageview.

The Twitter service will struggle to grow until the users can learn that the impact of Twitter is not in the posts, but the conversations and the share links to other blogs and webpages.

The biggest surprise in the 3rd Quarter with Twitter was that it did not break the 100 million user mark.  In the last quarter Twitter only grew by 2 million (+2,1%) and now stands at 98 million users.

One interesting development in the latest data is the shift in the age demographics. Twitter seems to have made a shift to younger adults. The 18-34 age group is up by 16%, while the 35-64 age group is down by 9% from six months ago.

Also, teenagers (under 18) have dropped by 6% since the 1st quarter and now make up only 4% of all Twitter users.

Sources:

About João Geraldes

Sales & Marketing Manager at Timestamp and University Lecturer. Chairman of the Meeting of O. V. – Portuguese Association of Sales Professionals, Member of the board of Economists number 10723.
This entry was posted in Social Media (Uk) and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to Who Uses TWITTER: Third Quarter 2010 in Portugal, Spain and USA

  1. Pingback: Twitter Users 2010 | AllGraphicsOnline.com

  2. Webmarketeur says:

    I did not know double click ad planner before but it seems that their reports are really well documented and interesting, thanks for sharing those reports!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s